The 2 Minute Foundation is a registered charity that is devoted to cleaning up our planet 2 minutes at a time. We believe that simple, achievable acts can add up to make a great difference, and that it is positivity, people and passion that will change our world for the better.

We are environmental activists, influencers, campaigners and changemakers.



Our main #2minute campaigns (#2minutebeachclean, #2minutelitterpick, #2minutestreetclean, #2minutesolution and #2minutesofpositivity) use social media and direct action to empower, educate, inspire and enable individuals, groups and businesses to make simple changes or take part in simple actions that will contribute to the planet’s wellbeing, as well as their own. We aim to educate the general public about the dangers of plastic pollution and litter through online campaigns, material, direct action, books, educational visits, talks and 2 Minute Beach School.

To find out how you can get involved with our campaigns - and start making a difference - click on the links below.

For Individuals

Say goodbye to waste: A quick guide

For Communities

Ideas for reducing waste: A quick guide

For Businesses

Make a waste impact: A quick guide

For Schools

Cutting your waste: A quick guide

The 2 Minute Foundation is a Charitable Incorporated Organisation (CIO number 1185614). Registered Office: c/o 2 St Helen’s Close, Croyde, Devon, EX33 1PW.